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Are My Prices Too High?

Working out finances on a calculator.
Re-evaluating your services is common practice.

In most cases, your health coaching prices are not too high. All solopreneurs and small businesses, regardless of how long they’ve been established, struggle with the mindset around pricing. It’s a vicious cycle that I understand completely because I’ve been there.

You keep prices low to allow more people access to your expertise, but you start getting burnt out, and you start doing the hypothetical math where you quit your business entirely, and you daydream about how much more you’d make working at Starbucks. As I said, I’ve been there.

So you add up your time, the value of your emotional and mental energy, and the costs of running your business, and you set new rates. Then…crickets. You book plenty of calls, but they all end with, “This is just out of my budget right now.” And you’re back to wondering if you made the right decision and if you should slash your prices once again.

In this post, we’ll cover the following: