Who doesn’t love free gifts, information, downloads, etc.? Whether we really need it or not, it seems like if there’s a free giveaway, we take it!
Creating and providing free resources to your patients is a great tool to help them stay on track with the protocols you’ve prescribed them, but it also allows you to expand your audience and grow your practice.
If you’re not including some version of a free resource on your website yet as a patient education tool, now’s the time to start. Here’s why.
How a Resource Library Helps Your Patients
Free Resources Give Your Patients Extra Support
How many times have you recommended to a patient diet and lifestyle changes only to see no difference in their health the next visit? Did they ignore your advice, or do they just need a little more direction?
Providing free resources allows you to give your patients that extra support when they make lifestyle changes without your having to reply to emails constantly.
For example, perhaps you’ve recommended to a patient to cut back on carbohydrates. Now, did you mean ALL carbs, including:
And sweet potatoes?
Or were you more concerned with things like refined sugars, white bread, and processed foods?
Any one of your patients can Google “foods high in carbs,” and this nutritious variety of foods will be included on the list. I know that because that’s what I just Googled.
While extreme diets like this have helped some people reach their health goals, for the majority of us, cutting out all carbs and the delicious foods above forever is neither healthy nor sustainable for us in the long run.
How can providing free resources on your website help? When you offer blog posts, articles, links to information specific to that patient, and print-offs of sample grocery lists and menus your patient can stick on the fridge, they will know exactly what they need to do to benefit from your care and guidance. You will spend less time describing specifics, and they will reach their health goals quicker and less frustrated.
Free Resources Help You Reach More People
Thanks to modern technology and the ease of travel, you technically can work with anyone in the world. However, if you don’t have the time and a potential patient doesn’t have the means, the reach of your practice is limited to the residents in your city or state.
So while you can’t work with everyone, you can provide resources on your website that allows anyone to start making small changes in their lives to improve their health. Or perhaps learn how to talk to their local doctor and ask the right questions or get the proper tests for their condition.
How a Resource Library Helps You
Free Resources Help You Get More Clients
As mentioned, you can help more people improve their well-being without having to work directly with you.
But does that mean you’re just working for free? Absolutely not, because guess what! There are also people that live in your city or state finding these resources and learning more about your practice and how you can help them.
As they follow you on social media, read your weekly newsletter, read your blog posts, and download your freebies, they get to know you. You gain their trust, and they will see before they ever meet you whether or not you’re a good fit for them.
These free resources will help draw in your ideal patient and ensure that you’ll work well together long before the first appointment.
Free Resouces Save You Time
Not only will providing these resources help you narrow down who you work with, but they will save you so much time in the long run. Yes, it will take a little extra time to create a workbook, menu, or other guidelines, but once it’s written up, you can use that as a template for all your patients.
It will also help you streamline your health protocols, and while you’ll customize them to each individual, your workday will go much smoother, and you’ll be able to make the most of the time spent with your patients.
Free Resources Build Your Following
You can use free resources as opt-ins to your email list. Once a potential patient is on your email list, you can share further information with them about your practice, general wellbeing tips, commonly asked questions, upcoming blog posts, new podcasts, or your most recent YouTube videos.
What Kinds of Resources You Can Provide
Free resources can include links to studies or articles from other professionals you want to share. For example, medical websites for patients or patient education websites that align with your practice goals.
However, they can also include any content you create as patient education resources that the reader, listener, or viewer can access for free
Downloadable resources might include:
Workouts or stretches
Published resources might include Podcasts, videos, blog posts or articles, and newsletters. The best topics in this kind of content come from questions patients or social media followers have asked. They might include things like:
What foods should I avoid if I have endometriosis?
How can I prevent (and regrow) hair loss caused by hypothyroidism?
Is soy bad for women?
What’s the best workout postpartum?
The most popular content in your resources will always come from questions real patients ask, so start and focus on those topics.
How to Create Free Resources for Your Patients
All this can seem overwhelming, especially if you’re still waiting to get started. Your best bet is to start with a blog or article series. You can always recycle this information into email campaigns, YouTube videos, or Podcasts.
Once you’ve chosen your outlet, make a list of all the topics you want to cover. Review your list, then make another one.
Research keywords to include in the content so that it can be found easily on Google.
Need Help Getting Started on Your Resource Library?
If you’re planning on creating a PDF or downloadable version of the information, decide how you will reach your audience with this information. Don’t forget to direct your current patients to the resources you’ve created.
If you’re having trouble getting started, don’t worry. I’ve got your back. I help health and wellness providers just like you create and make the best use of their knowledge and online content. I’ll help you plan, write, and publish these resources so you can streamline your process, help more people, and make more time for yourself at the end of the day. Contact me today for more information!