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The Benefits of Outsourcing Digital Marketing as a Wellness Professional

Updated: Apr 9

woman sitting in an office looking down at her keyboard as she works on the computer

As you continue to grow your practice and gain more clients, you continually invest more time and energy into your business. As is true with all small businesses, you will get to a point as a wellness coach where you can’t continue to do it all on your own.

DIY is a great way to get started, especially when you have a limited budget as a startup. However, DIY is not sustainable, especially as demand for your service grows.

What’s the solution? It’s time to start outsourcing some of those time-sucking tasks that get in the way of client work and "you time."

What is Outsourcing in Business?

A business outsources by obtaining a product or a service from an out-of-house provider. It allows you to focus on the parts of your business that you actually enjoy doing and that you’re qualified to do. It also means you don’t need to hire employees for projects like accounting or web content management. So, in the long run, you keep costs under control.

The Benefits of Outsourcing

Outsourcing allows you to:

  • Maintain lower costs - It costs money to expand the size of your practice. As your team grows, the size of your office space will too. Outsourcing simple operations allows you to keep your team small and avoid the expense of changing locations and increasing office space.

Outsourcing will also eliminate the costs of hiring additional employees such as payroll taxes, increasing the need for workers in HR and management positions, healthcare benefits, onboarding, and more.

  • Focus on core activities - Wouldn’t you rather spend your time working one on one with clients than filling out paperwork, managing your accounts, and creating content for your website or social media posts? You have unique skills and knowledge that can help better peoples’ lives. Focus on why you started your business and not the mundane day-to-day tasks.

  • Maintain optimal control - You’ll see precisely how your money is used in the projects you pay for, and you’ll never have to worry about how employees are using their time. Increase productivity, and if it’s not working out, easily find a new freelancer or agency to get you on the right track.

  • Promote growth - If you’re planning on expanding, outsourcing can help you keep overhead costs low. For example, if you accept insurance and want to increase the number of insurance companies you work with, a single staff member won’t be able to keep up with all the different providers and their rules. And let’s be honest...who wants to?

Instead, you can outsource this grueling task to a firm that specializes in medical billing. It will save you money from hiring additional personnel and will allow you to work with more patients.

  • Offers staffing flexibility - Rather than cycle through employees, hiring and laying off depending on the busy season, an outsourcing company or freelancer can give you the extra support you need only when you need it most.

For example, hire an accountant during tax season or a content manager just before a big launch.

Should You Hire a Copywriter for Your Wellness Business?

If you have the time, love writing, and know how to use words to educate and attract new customers, maybe you don’t need a copywriter or content manager. Perhaps you can handle it all on you’re own. But if you want to save time and money and are ready to experience how the write words can do all the work for you, then yes! You should look into outsourcing your copy and content creation.

When you outsource content writing services such as outsourcing blogs, you’ll not only have more time for yourself and your clients, but you’ll have peace of mind knowing that a reliable copywriter has your back.

I specialize in writing and planning content for health and wellness niches. Have more questions about my services and process? Contact me today or schedule a free call to learn more!

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