top of page

Why you should drop the formalities in Email Marketing

Two men talking to each other smiling whilst on laptops.
Emails can be a huge part of your marketing when you drop the formalities.

If you're like me, you probably get a lot of emails every day from different brands and businesses.

Some of them are boring, some of them are annoying, and some of them are just plain weird.

But every once in a while, you get an email that makes you smile, laugh, or even reply.

An email that feels like it was written by a real person, not a robot. It speaks to you in a friendly and casual way, not a formal and stiff one.

That's the kind of email that I want to talk to you about today. The kind of email that can make a huge difference in your email marketing strategy. The kind of email that drops the formalities and gets personal.