Take the work-at-your-own-pace Email Marketing Starter Kit Course
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Take the work-at-your-own-pace Email Marketing Starter Kit Course
Founder and CEO of Brandi Allen Marketing (aka BAM)
I work with health coaches that want to make a difference in women’s lives, ditch the hustle, and still have a thriving, profitable business, all while maintaining balance in their own lives.
My team can help you do this with a curated marketing strategy, monthly content calendars and copy written and delivered in your unique voice and style.
I see business owners asking this A LOT in my Facebook group, in other Facebook groups, and on forums. How can I get MORE traffic to my website? And I totally get it. You spent hours building a beautiful website, you’ve paid for your domain and builder, and maybe you even hired a designer. But […]
Finding the right email marketing platform will make all the difference in your success with email marketing. Email marketing is one of the most effective ways to reach and engage your audience, whether you want to attract fresh customers, keep existing ones, or boost brand loyalty. However, not all email marketing platforms are created the […]
Emails can be a huge part of your marketing when you drop the formalities. If you’re like me, you probably get a lot of emails every day from different brands and businesses. Some of them are boring, some of them are annoying, and some of them are just plain weird. But every once in a […]
Repurposing a blog post or article is a great way to work smarter, not harder.
There’s no reason to rewrite and replan content for every platform. Starting with a blog post is a great way to plan and create content for other platforms simultaneously.
Plus, long-form content becomes the pillar of your content calendar and has a much longer life expectancy than short term.
Creating regular blog posts keeps your website current and makes it easier for potential clients to find you online.
Why you need a blog on your website, though, is a topic we will dig into deeper on another day.
Let’s see how you can use your blog to create unique content on all your favorite platforms.
I don’t know about you, but I am NOT about the hustle. I don’t have the mental or emotional energy to be “on” 24/7. So I’m ALL about working smarter, not harder, and repurposing a blog post is the first way to do that in 2023.
When you repurpose blog posts you:
The benefits of repurposing long-form content are only limited to your imagination.
So what is my content plan for 2023? My goal in 2023 is to post one blog a week. When I take the time to do that, I’ll already have the foundation to repurpose the content on other platforms.
I have five goals in reusing each of those blog posts each week.
I think it’s important to mention that repurposing content does NOT mean just copying and pasting my blog post to other platforms. It means covering the same topics and using the same keywords.
If you already have a blog or are considering starting one, how can you use that to reach a larger audience on other platforms?
When planning your blog post, start by researching and adding headlines commonly asked on Google. Then add those headings to your post.
Write out your blog.
Add the headings to your social media content calendar as your topics. For example, I will use the first three subheadings on this post as my two Instagram posts and one Reel.
Choose a section of your content that you want to use for your newsletter. For example, I’ll use the heading “5 Ways I’ll Repurpose Blog Posts in 2023” as my topic and then reword it a bit and make it more personable before scheduling it to my email platform.
If you want to repurpose a blog post into a podcast or YouTube video, use the blog post as an outline for your script.
Rewrite those sections to better fit in with the platform you’re using. You may need to adjust the wording and drop the word count.
Add images, videos, links, and hashtags, then schedule to share!
Ain’t NOBODY got time to plan out 12 different forms of content, write it, edit it, and post it!
Girl! There are a million different ways to spend your free time. Yes, content is necessary. Being consistent is essential. But no one ever said it has to suck up your life and distract you from the real reason you’re a health coach…to help people!
Grab the free blog post checklist to help you plan, edit, and post amazing blogs that can be used again and again. Get more traffic to your website faster!
Get the SEO blog post checklist. Get your blog posts to 100% before you hit publish!
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